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At Adult PR, we understand that sex industry marketing can be difficult, especially with so much conflicting advice. With this in mind, here’s three pieces of sex industry marketing advice you should ignore.
Don’t Waste Your Time on SEO
Think of SEO like the foundation of your house. Without it, your house is likely to crumble and fail. Adult SEO is vital for sex industry marketing as it helps drive organic traffic to your website and increases your ranking on google. While it might not be able to build your entire house, having an adult SEO strategy is essential to ensuring the survival of your brand.
Email Marketing is Dead
When GDPR was implemented last year, many people were quick to say that email marketing was outdated. However, over half of all publications make a massive chunk of their revenue through email marketing. In fact, 88% of marketers report positive ROI on their email marketing efforts. Needless to say, email marketing is still very much alive.
Everyone in the adult industry knows that sex sells. But it’s not that straight forward. How you sell sex can make or break your brand. A recent metanalysis of 80 advertising studies spanning three decades found that consumers were more likely to have negative associations with brands that used a woman for sex appeal in their ads.
Of course, this all depends on your brand messaging and the way you wish to convey your brand. At Adult PR, sex industry marketing agency, we provide a variety of services to help get your business off the ground; with proven success in the industry. For more information, get in touch with our team today.