In an industry traditionally dominated by men, more women than ever are creating sex toy companies that appeal to millennials. What’s more, is that these female-founded companies aren’t just creating better, female, sex toys, they’re also creating effective adult industry marketing campaigns that breakthrough to mainstream audiences and remain popular.
With the right campaign and strategy, your sex toy business can also give your audience good vibrations.
Smile Makers X Cult Beauty
Creating a buzz in the sex toy industry is Smile Makers. The Femtech sex toy brand teamed up with beauty giant, Cult Beauty, to create a clever social media marketing strategy that focused on ‘vulvaluation’ and normalising female sexual pleasure; without using explicit imagery. Smile Makers was able to increase its social media following to 24.3K as well as help normalise perceptions of a woman’s sexuality.
Creating a series of social media posts and hoping you’ll reach your intended audience just won’t cut it. Instead, you’ll have get creative with your sex toy marketing and choose the right publications that will attract the right audience.
Yes, woke marketing even applies to sex toys too! Last year, studies confirmed that millennials love socially aware brands that they can align their values with. After noticing the sexist and objectifying marketing of the sex toy industry, Dame created the firsts hand-free vibrator, with a sex industry PR campaign that focused on female pleasure with a feminist stance.
Having a good sex toy PR strategy can be invaluable for your brand. If you need help with marketing your sex toy brand or company, then contact our friendly team today on 01621 927 010.