If your business is in the sex industry, catering to a highly specialised niche, you might be wondering how you can increase your brand awareness and make your mark. At Adult PR, adult public relations agency, we help a number of niche businesses with their sex industry marketing strategy. Whatever kink you cater to, here’s our tips to help maximise your impact.
Understand Your Target Niche Market Inside Out
Just because your product or service only appeals to a small number of people, that doesn’t mean you can be lazy when researching your target market. Running a business that offers a product to a limited number of people can make it difficult to figure out who your marketing and PR campaigns should be targeting. Do your research and make sure you fully understand your target market inside out before begin your campaigns.
Rethink How You Spread The Word
One of the biggest problems businesses face when marketing for the sex industry, is the lack of available channels to do so. For example, adult baby businesses are unlikely to see their press release accepted by national newspapers. But that doesn’t mean your business is doomed to fail. Investing in a sex industry PR agency can help provide exposure for your niche business by promoting it in relevant magazines, events and other media forms.
If your business isn’t using social media; start right now! Adult social media marketing on channels such as Twitter and Instagram can not only help increase brand awareness through followings and engagement but can further increase sales.
Invest in PPC
While creating adult social media channels can help promote your business online, you may have to look into other promotional outlets. PPC is perfect for niche marketing campaigns. PPC allows you to create advertisements that feature at the top of the page on Google; ensuring your brand is put in front of the right people.
If you are finding it difficult to promote your niche brand; please get in touch with our award-winning adult entertainment marketing agency to find out how we can increase the exposure of your brand and create an excellent return on investment. 01621 927010.