Three Marketing Lessons We Can Learn From Kinky Rabbit

If you’ve read the news recently, then you’ll likely have heard of the Kinky Rabbit Club. Kinky Rabbit Club is an exclusive 21+, invite-only, swingers club in LA, who host kinky events for like-minded couples and single women.

At Adult PR; an adult marketing agency, we have found many sex event organisers find it difficult to get the word out about their events due to their explicit nature. With this in mind, here are three marketing lessons we can learn from Kinky Rabbit Club.

Connect with your audience

It’s vital for every business in the adult entertainment industry to connect with their target audience and raise brand awareness. Kinky Rabbit uses adult social media marketing on Twitter and Instagram as it allowed them to communicate with their audiences and promote upcoming events. While it can be hard for adult brands to post regularly on social media; Kinky Rabbit get around this by making their social media platforms private and making access to them ‘invite only’. As a result of this, Kinky Rabbit teaches us that marketing yourself as an exclusive adult brand can not only increase hype towards your event or product; but will allow you to potentially bypass the risk of your social media accounts being deleted.

Video content is important

When it comes to marketing your adult entertainment business, creating videos that can be viewed by mainstream audiences might be the last thing you think of. However, creating a non-explicit; risqué video that showcases your brand can be invaluable to your adult digital marketing campaign.

This year, Kinky Rabbit released a teaser trailer for its VIP sex party in Hollywood. The video was quickly picked up by the Daily Mail. This depicted the themed events including a circus, asylum and outer space, and it immediately went viral. Kinky Rabbit shows us that video content is essential for adult industry PR as it increases engagement and raises awareness of the brand.

Invest in an adult PR agency

Despite the brand being a lifestyle swingers club; Kinky Rabbit received a lot of positive press coverage. But getting the right, mainstream cover can be incredibly tricky.

If you need an expert opinion on how to raise your sex parties’ brand awareness, why not get in touch with our experienced team here at Adult PR? We’re experts in the industry and have teams across the world dealing with graphic design; content; social media; SEO; public relations and events. Get in touch with our team today on 01621 927 010.

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