When it comes to marketing your sex toy or porn brand on the most romantic day of the year, it doesn’t mean exclusively focusing on couples; being creative often means getting more bang for your buck!
But which brands have successfully shared their messaging this year? This year Adult PR; porn public relations agency, have compiled a list of the best valentines day marketing campaigns in the adult industry.
You already have subscription for your snacks, razors and makeup, why not for your sex life? Launched just in time for valentines day, Lovehoney released its brand new Play Box; a quarterly subscription box full of couples sex toys, games and BDSM accessories worth over £100. The launch was incredibly successful, with hundreds of customers signing up to get their boxes for valentines day.
Durex gel advert
Condom adverts around Valentines Day only show explosive orgasms to sell their products, right? Wrong. Durex’s Naturals Intimate Gel advert proved incredibly popular among women this valentines day by asking the simple question; why are they still putting up with uncomfortable and painful sex? In its new advert, the condom giant stood up for women who put up with painful sex by educating people on women’s health. By illustrating sex in a free and humorous way; Durex was able to create a successful campaign and encourage women to have more pleasurable experiences.
PornHub premium free on Valentine’s Day
It wouldn’t be valentines day without a shout out to Pornhub. Herald as the most successful Valentine’s Day porn marketing campaign, Pornhub offered its premium services for free for 24 hours, giving non-premium subscribers access to thousands more videos. While staying at home watching high-definition pornography isn’t the most traditional way to celebrate the holiday, Pornhub reported Premium saw an 308% increase in traffic, with the biggest boosts in Chile up to 7,288%.
Adult entertainment marketing can be difficult, especially if you don’t know how to reach your audience. At Adult PR; adult marketing agency, we provide fresh ideas to help put your adult brand or company on the map. For more information, contact our friendly team today on 01621 927010.