The E-commerce market has a number of different industries that it supports and one of them is the adult industry, especially when it comes to selling sex toys.
There are a number of people who are looking to spice up their love life and as with any supply and demand based business, there are adult toy websites.
Sex can still be seen as a taboo for some, but it’s certainly not a shy topic if you are someone looking for adult toys and with the increasing popularity of erotic literature thanks to mainstream books such as ‘Fifty Shades of Grey’ the sex toy e-commerce market is expected to reach $50 billion by 2020.
When selling adult toys, it is important to promote awareness with regards to hygiene when using the products and of course, sexual health and protection. You need to show your clients that you are not simply selling an item you are supporting a lifestyle.
Another vital cog in the wheel is genuine reviews. It is very hard when buying toys online to be able to tell the size, power and quality of the products on the other side of the screen. As such, the target market heavily relies on what others have experienced. In addition to this, with the lack of a physical store, your product descriptions need to be as detained as possible.
You will also need to consider how available you are for your clients to contact, as such a strong social media presence is a necessity and also allows you to communicate with the masses.
Do you need help with marketing your sex toys? If so, our social media, PR, content, SEO, design and events team here at Adult PR would love to help grow your brand. Email or phone us today to find out more, we would love to hear from you.