How PR Has Normalised Porn

For years, porn has been taboo. Viewers are typically portrayed as elusive, seedy men, hiding behind a computer screen as they watch vulnerable actors have sex online. An interest in porn used to be something people would judge without a second thought… sex was a dirty hobby that we often hid behind the secretive veil of our web history.

Oh, how the world has changed! We’re more liberated than ever before and with this rediscovered sense of freedom, comes an unapologetic fascination with great sex… yes, and with porn! Although, this hasn’t happened overnight… publicists specialising in adult entertainment PR are to thank for its newfound, mainstream popularity. Spreading the word and improving this industry’s reputation, there are a limitless number of ways by which PR has helped to normalise porn.

Enhancing the reputation of porn stars

For an entertainment sector to become common place, its stars must be both reputable and recognisable. Porn stars come in an incredible variety and certainly don’t conform to the simplistic stereotype that’s often thrust upon them; some are covered in tattoos, while others are parents and many are passionate feminists. Publicists give these stars a voice, offering opportunities to discuss important topics with journalists from notable media outlets. In doing so, porn becomes less abstract and rumours of exploitation can be put to rest.

Working with mainstream publications

Determined publicists can take porn to mainstream press, allowing stars to communicate with the public in a familiar, comfortable way. Whether they’re discussing their favourite red lipstick with Refinery29 or pondering the importance of equality on a prime-time radio show, this progress has helped porn to become a topic that’s more openly spoken about. We don’t only contact lad mags, there’s a whole world out there!

Debunking the myths

People often make assumptions about porn, and we can’t really blame them… many of us have been fed a series of outdated ideas that have shaped our understanding of the industry. Publicists don’t only book interviews and photoshoots, no, they also counteract bad press. As PR experts have begun to specialise in adult entertainment, the number of false or defamatory articles surrounding porn has significantly reduced. We react quickly and passionately correct any harmful, unfair coverage that comes to light.

With awareness comes safety and PR has helped to ensure that people have a more accurate understanding of porn and its actors. The result? We love it!

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