In all industries, there are business conventions held globally: hospitality; HR; fashion; technology; cleaning, and yes you guessed it, even porn PR and marketing! Expo’s give businesses the opportunity to exhibit, connect or learn about the industry. Sex expeditions do just that. Adult entertainment brands are given the chance to promote their brand and connect with fans; other stars; or businesses in the industry.
If you’re an adult brand it’s likely you will have heard of a few or maybe even attended AVN; Exxxotica; Sexpo, or Venus, all of which take place worldwide. Now we know first-hand that attending expo’s no matter what industry can feel daunting and overwhelming. So here are the answers to some of the questions you might have regarding adult entertainment company marketing expeditions provided by our adult marketing agency.
Is it worth exhibiting?
As an adult entertainment business owner, it is important to stay up to date and do what you can to ensure your business grows. Attending conventions is a great way to do just that. However, be aware that these events can be pricy. So if you are a new business looking to promote yourself, spending a large amount on a stand may not be the best way to do it. Tickets are usually reasonable, so if it is your first time; we would recommend getting a general admission or VIP ticket before breaking the bank for a stand. That way, you will be able to get a feel for what it is like and figure out whether it would be worth your brand exhibiting in the future.
What can I expect?
This will all depend on what adult entertainment marketing expo you attend; different countries have different laws and therefore will have limitations on how explicit you are allowed to be. After all it is a ‘sex’ convention, it will be an event with people demonstrating their brand, product or service. This could be anything from technology and porn stars, to sex toys and bondage equipment.
Will this reach my target audience?
The easiest way to answer this would be to ask yourself, are you an adult entertainment brand? Because if so, the answer is going to be yes; whether you are B2B or B2C you will be sure to find your audience all in one room.
Will I need help?
In order to get the most out of a sex convention it is always worth looking for some advice from an adult PR or adult marketing company. Having a creative team behind you when you do attend will ensure that you get the most out of the event. Whether it is putting you in touch with the right people; organising a stand; creating a campaign to launch at the convention; designing the right marketing material or simply having someone there to market your company when you’re there.