In America Casinos are famed for going ‘over the top’ when it comes to promotional material, they seem to do everything from hosting a huge motor cross stunt to giving away a brand-new car. However, before going all in on a big casino marketing and public relations campaign you need to line out a strategy.
What’s the plan?
Before you go running off with details like what type of car you want to give away, you need to strip it back to the basics and decide exactly what you are trying to achieve from your marketing campaign. Once you settle on what your goal is and what you are hoping to achieve, it will become a lot easier to lay out your casino marketing strategy.
Once you know what your goal is you can then decide how best to measure your results to see how your casino marketing efforts are paying off.
Know your audience
Knowing your audience is more than what sex and age they are. You need to dive deeper than that and get to know how they think. Luckily one thing is already clear and that is that people that gamble and play at casinos usually rank high for risk-taking behaviour; as a result they love mystery. Once you understand what really makes your audience tick, you can get to work creating a casino marketing campaign that they will engage with.
Know your competition
Keep a watchful eye on what your competition is doing with their casino marketing use social media and sign up to mailing lists, so you know exactly what your competition is offering and when. You do not want to cross wires and create a marketing campaign that matches your competition.