When you think of casinos your mind is probably taken straight to images of Las Vegas; Monaco or Atlantic City. With so many Casinos in cities such as these it can seem like the entire city has built its infrastructure around gambling and casinos. The competition for casinos in cities such as these can be fierce. They also can’t rely on just targeting the local community with their casino public relations and marketing.
The team here at Adult PR; a UK based casino public relations agency has been looking into the benefits a casino from outside the UK can gain by outsourcing to their marketing and PR to a UK based casino public relations agency.
By outsourcing casino public relations and marketing to a UK agency you are gaining a team of professionals. These professional have a true insight into the mind of the UK public. This means that any marketing directed to the UK public can be fine-tuned and adjusted to suit the audience from the word go. This is an alternative to trying the same techniques for every city or audience and hoping for a good ROI.
With the insight that a UK casino public relations agency can provide, comes the opportunity of tapping into the UK’s tourism market; making a casino a must-see destination for UK holiday makers. A good example would be Atlantic city in the USA. Many people within the UK wouldn’t think about visiting a casino in Atlantic City when visiting New York, which is a huge pool of tourists to capitalise on.
When targeting the UK public, you will need to have UK media releases this can prove difficult if you’re in a different country entirely. However, a UK casino public relations agency will have a list of media contacts that they regularly use. As well, a UK agency will provide you with easier access to specific journalists and publications in the UK.