With nearly 3 million of the British public owning a sex toy; it is safe to say that sex toys are no longer the taboo subject that they used to be. Also, with nearly half the UK population owning a sex toy, it is easy to see why so many more sex shops keep appearing online or in our high streets.
With so many new sex shops appearing, you need to be sure that yours is standing out in a positive way. This is in order to take full advantage of all the potential customers in the UK. The best way to do this is with Adult public relations.
Our sex industry public relationsteam here at Adult PR know how hard it can be to juggle successful public relations while running every other aspect of your business. They have compiled their top three reasons why you should be investing in a PR agency for your sex shop.
1. Brand exposure
When you use a PR agency for your sex shop you are hiring a team of experts to work alongside your adult store; actively promoting it to the general public and your target audience. By organically promoting your businesses brand message in mainstream and industry specific publications you are; at the very least exposing your brand in a non-advertorial way which will gain trust with your target audience.
2. Lead generation
By creating brand exposure that isn’t advertorial and more editorial you are gaining trust from your target audience. This is because the articles you feature in should be of some value to the readers. This will spark an interest in the readers and should see them looking into your store for their intimate purchases.
3. It ain’t what you know
Using a PR agency for your sex shop means that you are utilising their contacts and experience within the media, saving you the time; money and trouble of having to go out and create these relationships yourself.
If you would like to know more on how Adult PR, sex industry public relations, can help with your sex shops PR; call our friendly team today on 01621 927010.