The gambling and betting industries in the UK alone are worth approximately £14 billion, with nearly a third of this amount coming from remote gambling platforms such as websites and apps. Proving that it is vital for your gambling site to have fantastic gambling SEO.
Here at Adult PR, an adult marketing agency, our gambling SEO team are always working with our clients to see their websites rank highly on Google and other search engines. One of the best ways to achieve this is through the creation of online content and copy. The gambling SEO team have listed some important points to cover when optimising your betting site with the use of content.
Perfect page titles
This may seem like an obvious point, but it is surprising how many pages lose points on SEO because of improper titles. Always remember that the page title is what shows up on Google and should be catchy and engaging whilst including any specific keywords that could help you rank for your industry.
If you are linking internally this should be done organically within the copy, linking users to key pages. This helps Google and other search engines locate your website pages easier as well as your websites overall navigation, which helps you rank higher on the search engines.
External links work in a similar way but through other websites, if you have trusted websites backlinking to yours this dramatically increases your SEO.
When including image content in your website you need to be sure that you are compressing the images, so the page load time is as quick as possible. This will help with optimising your site for mobile users, as the connection on mobile devices can often be slower. Also, be sure to optimise the ALT and title tags by describing the image using relevant keywords.