The number of social media users worldwide in 2018 is approximately 3.196 billion and is estimated to rise 13% year on year. With the huge popularity of social media, it has become a very cheap and effective way for companies and brands to market themselves to the masses.
One industry that has started to make the most of this marketing platform is the adult industry. Companies within this industry try to create effective adult social media marketing strategies to stay ahead of the competition.
When talking about social media one thing that any user aims for is a great engagement from their audience. It doesn’t matter if it is a business or personal account; we are all suckers for seeing how many likes or followers we get from that post. However, one thing that is rarely seen or utilised by social media users is their use of engagement. Most users will post something and leave, expecting to get hundreds of likes. Our adult social media marketing team suggests that you spend a good amount of time a day actively engaging with your audience directly.
It is important that when you are coming up with an adult social media marketing strategy that you make sure you are posting at least once a day on all of your chosen platforms. Not only will this make your brand a constant presence to your audience; it will also help you get more followers. This is because more content makes your page look credible.
When creating content for your adult social media marketing you need to step away from trying to sell your product; service or brand. Instead of going down the direct sales route you should show your knowledge of the industry. You should also create content that will be seen as valuable. After all no one; including yourselves, join up to social media sites to be sold to.