Instagram’s Terms of Use, What You Need to Know for Your Adult Social Media Marketing, Part 1

Instagram is by far one of the most popular social media platforms. As a result many businesses and brands utilise the platform to market their products or services to the public. The adult industry is no different many adult industry brands are posting their content on Instagram as part of their adult social media marketing strategy.

If you are one of those adult brands that are using Instagram for their porn social media marketing, be honest, have you read Instagram’s terms of use? Didn’t think so! And we don’t blame you, it’s not exactly an exciting read.

Our adult social media marketing team have done a bit of research, to bring you some of the rules you may not know about but definitely need to be following to avoid the dreaded shadow ban!

Third party posting tools

If you are using a third-party tool or app to post and manage your Instagram; you need to be aware that as of 2018 Instagram only allows tools and apps that are deemed trusted by Instagram themselves. Added to this, your page must be a business profile to use these trusted tools. If you are scheduling your posts on an untrusted tool and your profile isn’t a business one; you may be in trouble.

The naked truth

Hopefully this rule is pretty obvious, but we will include it any way for the late comers and newbies to the Instagram world. To put it as plainly as possible, don’t post naked pictures on Instagram. Instagram does not allow photos; videos and some digitally-created content that shows sexual intercourse; genitals, and close-ups of fully-nude buttocks. They also do not allow some photos of female nipples. However, photos of post-mastectomy scarring and women actively breastfeeding are allowed. Nudity in photos of paintings and sculptures are OK, too.


Instagram is really in favour of creating a genuine online community of people and as such has algorithms in place to try and detect bots and spammers. In order to not be accidentally mistaken for a bot or spammer, you have to watch the amount that you follow; like and post. The research our adult social media marketing team has found shows that you will get falsely accused if you:

  • Follow or Unfollow over 60 people an hour.
  • Like more than 300 posts an hour.
  • Post over 60 comments an hour.

If you need help with your porn social media, contact our friendly team today on 01621 927010.

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