It is argued that adult industry marketing is too difficult to execute well. However, this simply isn’t the case. Adult industry brands just need to think a bit more creatively when designing campaigns and strategies.
To promote your adult industry brand through the mainstream media channels you have to abide to certain rules that many brands in the industry struggle to get around. The Porn PR team at Adult PR explore successful campaigns that have managed to market adult industry brands successfully.
Everybody likes a laugh
Pornhub are brilliant at using humour in many of their campaigns. This approach, when done correctly, tends to generate a huge hype as word spreads. An example of one the ads Pornhub made which generated a large buzz, was their 2016 Christmas campaign; “The Most Touching Gift”. The ad sees a grandfather gift his grandson a Pornhub premium gift card. This saw lots of press coverage from the Metro, The Huffington Post and AdWeek to name a few. Using tongue in cheek humour around the taboo industry is a great way to expose your brand to the mainstream audiences.
In 2016 the Italian fashion brand Diesel, saw huge success from advertising on Porn sites. They were one of the first fashion brands to do so and saw a 31% increase in profits as a result. The ads reached a wide audience and generated huge conversations about mainstream brands and the adult industry working together. People watch porn every day and diesel wanted to promote it being the norm. Although Diesel definitely benefited from the move so did the adult industry brands involved, as every time this controversial marketing move was reported about, the porn sites were mentioned in the press.
These days consumers are more aware of the duty of care that corporations have for charity and aid. Pornhub has taken note of this and has created a Pornhub cares page. One of their major campaigns was Pornhub gives America wood. The campaign’s aim was to help reforestation, as Pornhub plant one tree for every 100 videos viewed in its “Big Dick” category. The campaign saw 15473 trees planted.