Sex industry marketing has often been labelled as difficult to execute but truth be told it really isn’t that different to other industries. One of the biggest problems that gives the sex industry this hard to market reputation; is the age restrictions and advertising/user guidelines in place on many online platforms. Making sure that your business or brand adheres to these guidelines yet produces quality marketing content can seem tricky, but it just requires a little bit of imagination.
Here at Adult PR, porn marketing agency, our team have had great success in creating engaging marketing content for our NSFW clients. Our team have compiled a few ideas of safe sex industry marketing.
Just like any other website, it is possible for porn or adult websites to improve their search engine optimisation. One of the best ways to do this is by writing and uploading blogs. These blogs should include any keywords that your target audience might be using when searching on Google or other search engines. This method of marketing means you don’t have to use any visuals that could be in breach of guidelines; allowing you to write engaging content. By appearing at the top of these search engines your business has a more established and credible look; which is the first step in gaining consumers trust.
Find your kink
It can be easy to get lost in the sea that is the porn and sex industry. With so much competition it is useful to find and understand your niche. By creating a niche market, you have streamlined your target audience and therefore made it easier to create marketing material. The trick now, is making that content engaging and yet not in breach of any user guidelines.
Be a tease
A great way to create content that won’t see you getting banned from social media or offending any online users is to tease your target audience with clever photography and graphics. These should contain an adult undertone but leave people wanting more.
So, if you would like to know how Adult PR, porn marketing agency, can help you with safe sex industry marketing; contact our experienced team today on 01621 927010.