Since the dawn of digital media, the x-rated industry has been a trailblazer in marketing and advertising. Worth approximately $97 billion, the adult industry is thriving – mostly due to the amount of free material available on the web. A further 69% of pay-per-view internet content is adult material, meaning the porn industry is dominating the internet. But how exactly does porn PR and sex industry marketing work?
In recent years, the adult industry has benefited from a massive shift in general consensus and opinion across the world. More so than ever, the public is craving authentic advertisements and the younger demographic is considerably more liberal than the generation before them.
However, the x-rated industry doesn’t have the luxury of being able to publicly showcase its offerings on a pedestal. After all, it’s still a taboo amongst many people. You couldn’t imagine opening your emails or logging onto Facebook to find it littered with NSFW advertisements. This is where you have to ask how a company might promote its adult content in a way that entices people without offending anyone?
As the largest x-rated site on the internet, Pornhub has some of the most impressive statistics for adult entertainment. They receive a staggering 91,980,225,000 video views in just a year and more than 60 million visits per day. When you compare this to popular video-sharing platform, YouTube, the site only gets half of the visitors Pornhub receives – a total of 30 million visitors per day.
This isn’t just down to chance. Over the last ten years, Pornhub has built its brand name up with tactical advertising, philanthropy and, as a result, landed itself in popular culture. You could argue that Pornhub has helped blur the lines between mainstream advertising and adult entertainment.
So what can we learn from Pornhub to promote your adult entertainment site? At Adult PR – porn PR and adult entertainment marketing, we have put together all of Pornhub’s most subtle and out-the-box tactics that caused a big stir for the brand:
1. Give people what they want
Using consumer data to market more effectively is something every business owner should know. After all, people know what they and, when you know what they too, you can serve your products in a way that is enticing. Pornhub has unexpectedly become a leader in delivering data-driven pieces of content and campaigns by delivering trends, geolocation preferences and audience segments.
2. Everybody likes a laugh
When advertising in the adult industry, you often have to skirt around the product you’re offering, and this will come in the form of humour. This is the approach that Pornhub have taken towards their social media campaigns, producing completely “safe for work” content without compromising its impact.
3. Be bold, not boring
Having to comply with the rigid rules and restrictions can often deflate marketers. You may have to jump through lots of hoops to get content aired and this can become monotonous. However, this is something Pornhub can teach you – you don’t have to be boring. You can still be bold with your content marketing, it just requires a little more thinking.
Do you need help creating unique and effective porn social media campaigns for your adult entertainment site? Why not get in touch with Adult PR – specialists in porn pr and marketing on 01621 927 010!