When it comes to starting a sex toy store; whether it be online or a retail outlet, the business potential is huge but then so is the risk. As a result, it is important that sex toy stores have a strong adult social media marketing strategy. With so many companies dominating the market for different reasons it can quickly start to feel like you are a small fish in a big pond.
Luckily when it comes to the sex toy industry you can gain customers through building trust. Although the sex toy industry is not as taboo as it once was; people would still rather trust the company they buy their intimate items from.
This is helpful for sex toy companies who are starting up as they may have to charge a slightly higher price than their competitors to begin with. A good way to counteract the fact the price is higher is by gaining the trust of the public. People won’t mind spending a little more on a product if they trust the company they brought it from.
Here at Adult PR our adult social media marketing team believe that Instagram is one of the most effective ways to build a trusting following of customers. Unlike the other social media platforms Instagram relies heavily on the visual content rather than the copy. This means that people are less likely to be sold to with direct long sales pitches about how a company is best at this or that.
By having to rely on visual content sex toy companies are having to get clever with the way they run their adult social media marketing. By keeping it on brand and being a little tongue in cheek sex toy businesses can quickly see a steady engagement with their posts.
Instagram has nearly 800 million active users, meaning that it is a great platform when it comes to adult social media marketing. By posting daily you will become imbedded in the minds of your followers; this will begin to build trust resulting in them wanting to use your business for their future sex toy purchases.
If you are struggling to come up with any engaging content or simply feel as though you haven’t got the time to run your adult social media marketing campaigns. Why not outsource the task of gaining the trust of your followers to a professional adult marketing agency such as Adult PR? Contact our friendly team today on 01621 927010.