The sex toy industry has gone from strength to strength in recent years. For an industry that used to be such a taboo topic; sex toys have really started to make their way into the general public as a casual consumable product. Thanks to some of the sex toy PR efforts from industry leaders, sex toys have even become a house hold discussion; as we see television adverts grace our screen on prime-time channels.
With this sudden growth of the sex toy industry, many start up ecommerce sites are looking to take on the competitive market. Our team here at Adult PR, a Porn PR agency, are looking at whether size matters when it comes to sex toy businesses. We are also looking to see how they put their mark on the industry and methods of how the little guys can compete with the larger market leaders.
One of the most refreshing things about ecommerce sites is that there is no physical retail site. This means that not only are overheads lower but it also opens up a unique opportunity to make your brand seem larger than it may be in reality. A good example would be how Lovehoney started; they made their website appear established and professional. Yet the reality was they were working out of a storage unit.
One of the best ways to make your sex toy online store look as though it can compete with the big boys, is to achieve great organic SEO. By creating blogs for your website not only are you able to constantly post relevant engaging content for people to read. You are also able to add in keywords that will help your website climb through the rankings on Google. By appearing higher up on these search engines, customers are much more likely to select your company to buy their intimate toys. This is because it shows off an established trustworthy appearance.