Let’s face it, we all know by now that sex sells! In fact, we know it so well that the sex industry has become completely saturated with people looking to make their fortune. With so many businesses and personalities dominating the adult entertainment industry; it makes it incredibly difficult for new comers and start ups to get noticed.
Here at Adult PR an adult marketing agency, our team have been looking at how people are marketing their adult industry businesses and services. By looking into the marketing behaviours of others, our team have found a few different techniques that they feel aren’t being fully utilised by the adult industry.
It all starts by simply turning the traditional method of outbound marketing on its head. This is not a new concept; inbound marketing has been proven to be massively successful for other industries. However, the sex industry seems to be playing catch up; many websites are still relying on pop up ads or pay nothing for one-month promotions.
Put simply inbound marketing is making your potential customers come… to you. This is done by peaking their interest with engaging content and not ramming products and services down their throats!
The old ways are simply not making an impact on consumers anymore. Instead our team suggest trying a few new approaches to your adult industry marketing strategies.
- First of all, understand that this is going to take time. You need to be regularly uploading content or engaging with potential customers. Although this may take time, you will see that customers are much more likely to stay with you, as you would have earnt their trust. As the old saying goes, ‘easy come, easy go’.
- Social media is a great way for anyone in the adult industry to get their name out there. Just be sure you utilise the right channels. Twitter would be a pretty good way to go as it allows you to be a little more risqué; without seeing your profile get blocked or taken down. Be clever with your content and try to make it personable; people using your services may be putting themselves into a vulnerable position, so you will need to gain their trust. Don’t be afraid to respond to people on twitter, the more you directly engage with your audience the more the trust grows.
- Lastly, outsourcing to reputable porn PR agency will see you featured in professional; industry related publications. This allows your brand to gain a more established feel and is great advertisement without having to pay for a dodgy ad in the back of the newspaper.