It goes without saying but pornography is one of the most searched requests online. In fact, porn sites like Pornhub are getting more hits each month than Netflix, Amazon and Twitter combined. That’s a total of 450 million visitors a month!
While the multi-million pound industry may be still be considered taboo by some, Adult PR – adult industry marketing believe adult entertainment knows how to adapt to the changing times better than any business. After all, they have thrusted their way from video tapes in seedy corner of video hire shops to the Internet – a place where porn is everywhere you look.
So what can we learn from this elusive industry? At Adult PR – adult industry marketing and public relations agency, we’re counting down the marketing lessons we can learn for pornography:
1. Tease Your Customers
Unlike other industries, porn generates money in the millions; with £3,000 being spent on pornography every second. But why are people spending so much money on porn when a huge amount of online porn is free? It’s simple; you give the people what they want; but just enough that they aren’t completely satisfied. It may be a 30 second long video but a good storyline and some good actor will have people hooked in. Once they’re hooked, you could see them paying £15 – £30 to see how the story pans out.
2. Finding Your Kink
The mainstream porn industry is huge, to the point where it’s difficult to ignore; even if you’re someone who “refuses” to watch porn. Usually, only the really big players can make a sing and dance of their latest releases. If you’re a small company, you’re going to have to focus on finding your niche where you can advertise to a smaller, targeted market.
Finding clients who will enjoy and benefit from your products will help build up your reputation and brand within the industry, before you expand to play in the big leagues.
3. Stay Ahead of The Curve(s)
What do online payment, live streaming and live chatting all have in common? All are Internet technology that wouldn’t exist without porn! In fact, technology such as Google Glass and the Oculus Rift have been embraced by the porn industry before mainstream media, being used for point-of-view porn clips.
With technological innovation in mind, you should be looking at social media platforms, applications and technological devices and discussing how they can be used to benefit your business. Don’t wait for other companies to try it out for you, be ahead of the crowd and start trends.
Are you a porn site or adult entertainment business that needs help with your public relations and marketing strategies? Get in touch with Adult PR – adult industry marketing and public relations agency, on 01621 927 010.