Unfortunately, if you’ve clicked on this blog thinking it was an overly personal Cosmopolitan type article, you’ve come to the wrong place. (Sorry!) Although, if you’ve clicked on this blog to find out some common misconceptions about marketing the adult industry, you’ve come to the right place.
Here are some myths about sex industry marketing, as told by the team here at Adult PR, porn public relations agency.
Myth 1: It’s impossible to become a major competitor
If you’re a business within the adult entertainment industry, it can be extremely easy to think that you’ll never be on the top page of Google; purely because of the vast expanse of results that appear when you simply type in the word ‘porn’. However, we’re here to say, that this is a myth. If you put it into perspective, the likes of PornHub had to start somewhere. If you’re willing to invest time and effort into your website using traditional; cost effective digital marketing techniques. You’ll be surprised how far your company will go with a little bit of porn PR.
Myth 2: Organic methods take too long
Admittedly, you’re not going to see results in the first day of adding SEO on your porn website. Although, SEO for porn websites is one of the most effective ways to grow your brand awareness organically. Introduce an erotica section to your website and you’ll be getting enquiries about your services in no time!
Myth 3: Your campaigns don’t have to be NSFW
Some of the best marketing campaigns that have come from adult entertainment sites have actually been deemed safe for work. Undoubtedly, they’ve had adult undertones, but it’s still not rude enough to be classed as NSFW. One of the biggest misconceptions about sex industry marketing is that it needs to be restricted to the red-light district. However, you can get creative with your campaigns; a campaign which is funny and witty is more than likely to leave a lasting impression on your audience compared with one that’s straight to the point.