What does sex industry marketing and almost every other industry have in common? The answer is sex. If you cast your mind back to some of the most successful marketing campaigns, whether it be advertising a sports car; an item of clothing or even food, the chances are, sex was involved somewhere.
Why? Because sex sells. From a marketing point of view, using sexuality can be appealing as it can have an emotional effect on the audience. This means that they develop a close bond with the brand. However, this doesn’t mean that when it comes to sex industry marketing you should explicitly post your services everywhere.
Cliché 1: Sex is controversial
One of the biggest misconceptions about sex industry marketing is that sex is controversial. If you want to create a daring, successful campaign, it needs to be 18+. I hate to break it to you, but sex is considered dramatically less taboo than what it used to be. This is largely due to the rise and acceptance of online dating apps and amateur porn sites; where casual hook ups and flirtatious conversations are considered normal.
If you are a marketer, you may be missing a trick by avoiding simple advertising. Many large corporations are noticing that advertising to singles on websites may be a goldmine. This is because these audiences and the demand for such services are still continuing to expand. If you place an ad, your brand recognition will grow tenfold.
Cliché 2: Celebrity endorsements
Another common misconception when it comes to digital marketing is that you need to splash the cash on a celebrity endorsement. This might seem the best way to create an instantly recognisable campaign and automatically grow your brand recognition, but in sex industry marketing, celebrities aren’t a necessity. In fact, you would be better off thinking outside the box; such as considering how you can challenge stereotypes and conventions to attract attention to your brand.
Cliché 3: The same methods which worked 20 years ago will still work today
Technology is ever evolving and it is no shock that society today is totally different to what it was 20 years ago. Marketing methods have shifted and now factors like smart phones; remarketing and social media play a pivotal role. When it comes to sex industry marketing, ensuring you have a social media presence is vital when reinforcing your brand.