Porn PR Is Rarely About The Actual Porn

We’re living in a world where the gap between the adult entertainment industry and mainstream culture is closer than it’s ever been. Despite this, news outlets are unlikely to cover the latest edition of Barely Legal or Fake Taxi. After all, when pornography winds up in the news, it’s more like a punchline than a subject of serious reporting. Therefore, it’s safe to say that porn isn’t exactly the easiest thing to promote.

However, porn public relations isn’t impossible!

At Adult PR, we have worked with plenty of adult entertainment companies including XTube and MyDirtyHobby. Using creative social media strategies and unique publicity stunts, our public relations team have helped to raise awareness of their brand and boost traffic to their website.

Here are just some of the social media ideas and publicity stunts you could incorporate for your brand:

1. First Porno in Space – PornHub (2015)

In 2015, PornHub announced the “Sexploration” crowd-funding campaign, which aimed to raise $3.4 million to shoot a porno in space. Actors, Eva Lovia and Johnny Sins would be required to go through six months of training for space travel before launching them into space where they would go onto shoot a scene 68 miles above Earth.

This campaign received huge media coverage and was featured on websites like Vice and Huffington Post.

2. F*ck Valentine’s Day – Dorcel Store (2014)

Just in time for Valentine’s Day in 2014, Dorcel Store – a premium French sex toys retailer – launched a campaign to promote its vibrators. It was quite simple; a photograph of a pink “rabbit” style vibrator with the word, “F*ck Valentine’s Day” above.

The creative director, Olivier Bouas-Laurent, stated the campaign was designed for all the women in France who are single. After all, why can’t singles enjoy Valentine’s Day as well!

3. Make Porn, Save Pandas – PornHub (2017)

In “celebration” of National Panda Day and to raise awareness of the vulnerable Giant Panda, PornHub launched a campaign which encouraged consumers to create and upload their own porn dressed up as pandas. For every video uploaded, PornHub pledged to donate $100 to panda preservation charities. They also agreed to donate one cent for every view on the panda upload, encourage the consumer to watch the porn as well.

Are you a pornography site or adult entertainment business that needs help with your public relations and marketing strategies? Get in touch with us on 01621 927 010. 

 

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