What’s Holding Back Marketing in the Porn Industry?

If you’re familiar with marketing porn, you will know that it is an entirely different ball game compared with marketing other industries. Of course, this is expected due the nature of the products and services. However, despite the subject of sex being considered a lot less taboo than in previous years, it seems as though social media community guidelines are tougher than ever.

What’s the problem?

The reason why it is so hard to market the porn industry is self-explanatory; regardless of the role you play in the industry! Whether you are a sex toy business or an adult entertainment site, you’re easily placed in the ‘pornographic’ bracket by the internet giants.

How does Google tackle adult content?

When it comes to sex industry marketing, there are restrictions as to what is acceptable to post. This is due to Google’s Duty of Care to protect users of all ages. Google places websites into one of three categories: ‘Family Safe’; ‘Not Family Safe’ and ‘Adult.’ Your ability to rank for keywords, use of PPC features and whether you appear on SafeSearch will vary greatly depending on your category.

How does this affect sex industry marketing?

Unfortunately, due to the aforementioned categories; restrictions like Google’s are highly likely to influence your porn marketing. For example, if you decided to promote your new sex product through Google AdWords. But you fell into the NFS or Adult label then your business ratings and site links will not be seen.

The solution.

Fortunately, Adult PR, porn public relations agency, are here to inform you how to safely place an online advert and make the most of sex industry marketing:

  • Don’t expose ‘private’ areas. This applies especially if you’re looking to sell sheer lingerie.
  • No photomanipulation of areas, i.e. no blurring of nipples.
  • No exposed genitalia.
  • Models must be wearing underwear in all images.
  • No offensive images which can be found within one click of the landing page.

If you would like more information or advice about sex industry marketing, don’t hesitate to get in touch with Adult PR, porn public relations agency, today on 01376 386 850.

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