Does Your Porn Business Have a Social Media Strategy?

Porn marketing can be a tricky business, how can you reach your target audience without being too forward? Adult entertainment marketing may seem impossible; however, it’s all about how you approach the situation. With a smart social media strategy, you will be a well-known, respected brand in no time.

What is a social media strategy?

Like any industry, in order to get yourself out there, you need brand recognition. After all, sex sells, so why not invest in porn marketing?

A social media strategy isn’t as daunting as it sounds, it’s simply a summary of everything you aim to achieve for your business whilst using social media networks. An example may be to increase the traffic to your website on social channels by 30% over a set period of time.

In this strategy, you also need to consider which channels will be most effective to not only appeal to your audience but also welcome your content. For the adult entertainment industry, platforms such as Twitter and Tumblr are most likely to be appropriate due to their not so strict regulations. However, that doesn’t go to say that your campaigns can’t be raunchy and tasteful at the same time.

What goes into a social media strategy?

After you’ve set up your social media accounts and discussed your goals, it’s now time to start considering the content. Here’s some questions to ask yourself:

  • What type of content do you wish to post on social media? Will it vary across channels or remain the same?
  • How often will you post?
  • Who is your target audience?
  • How will you promote your content?

It is recommended that you then create a content calendar with the post, time and platform it’s being published on.

How can Adult PR help?

Fortunately, at Adult PR, adult entertainment marketing Essex, we have a highly skilled team ready to grow and establish your brand. We can help devise, create and post your content as well as building engagement. If you would like more information, contact us today on 01621 927 010.

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