How to Make Porn PR Safe for Work

Porn public relations. The chalk and cheese of the marketing industry. However, with the current climate and the world becoming more sexually free; sex industry marketing is a lot more common than first thought. Adult PR, porn public relations agency, have come to discuss why porn PR is rarely about the porn.

Become the expert

Publications like cosmopolitan and refinery 29 have introduced ‘Love and Sex’ sections onto their website with a healthy mix of funny; relatable posts and serious; informative articles. This is the perfect opportunity to harness all of your knowledge about porn marketing and offer advice. Make it seem as though you’re the expert and your advice is gospel. After all, who knows sex better than the people who are in the adult entertainment industry?

Gossip

The bottom line is, people love gossip. If you work closely with porn stars; sex toys or anything considered taboo, you’ll be surprised how many people will be intrigued to find out some insider information. Despite sex and relationships becoming a more normalised conversation topic, there’s still a grey cloud over the ins and outs of the adult industry. Of course, if you’re going to share secrets make sure identities are protected and you have full consent before you proceed.

Get creative with your campaigns

When it comes to creating a successful porn PR stunt. There are many routes you can go down. Some of the most iconic examples include:

  • Kanye West leaking his own album: Undoubtedly, The Life of Pablo was one of the most eagerly anticipated album releases of the decade. However, the self-proclaimed rap God leaked his own album on PornHub; which for a brief period, was the only free way to listen to the album.
  • Diesels PornHub Campaign: Diesel decided to showcase their SS16 in 2015 on PornHub. This actually turned out to be majorly successful as they saw a 31% increase in website traffic and sales.

If you would like more information about how Adult PR, porn public relations agency, can help with sex industry marketing, give us a call on 01621 927 010.

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