Sex toys: what was once considered a niche, unspoken market has now grown into a £10.8 billion industry and is only expected to continue to rise. It’s no doubt, attitudes are changing, and we’re all being encouraged to become more liberated.
As the saying goes “sex sells” so, have you ever considered using sex in your campaigns? With websites such as PornHub receiving 450 million visitors a month, you may be missing a trick.
Marketing in the sex industry
If you’re a company which sells sex toys, you will find yourself up against major competitors such as LoveHoney and Ann Summers, meaning standing out and attracting customers can be tricky. The problem lies with brand awareness and gaining trust by the general public, after all, when it comes to the sex industry, you need that extra level of reassureance due to the intimacy of the purchase.
How can you benefit from adult industry marketing?
Purchasing a sex toy online can leave many customers asking questions such as:
- Will I and/or my partner like it?
- How will I hide it from people I know?
- How do I look after it?
When it comes to the personal side of sex toys, this is where your business can come into its own and help build a deeper relationship with your customers. If you set up a blog section on your website, not only does this help SEO but it also provides an advice page, because after all, you’re going to know your products more than anyone else.
Porn public relations
A little porn PR can go a long way and it certainly doesn’t have to be seedy. One of the most infamous, yet controversial campaigns was Calvin Klein which featured 16-year-old Brooke Shields along with the slogan: “Want to know what gets between me and my Calvin’s? Nothing.” However, if you’re marketing the sex industry, you have more freedom now than ever.