Whether you’re a daily watcher, or you rarely indulge; you have to admit that watching pornography is becoming more socially acceptable with much less of a taboo and stigma attached to it. But how exactly has this been made possible?
Well, the team at Adult PR believe advancements in technology have a lot to do with decreasing the stigma surrounding adult entertainment. After all, the rhetoric that “sex sells” has influenced media for long enough. Also, with increasing internet speeds, it seems pornography is everywhere you look. And it is available almost instantaneously!
Currently, it’s reported one in three women in the UK watch porn once a week while over a quarter of UK men watch porn daily. Alongside this, Pornhub, stated in their 2017 review that the UK was 2nd on the top 20 countries watching porn.
It has been found that porn sites, in general, get more visitor traffic each month than Netflix; Amazon and Twitter combined. Which is an estimated 450 million unique monthly visitors.
With these statistics in mind, are companies missing a trick when it comes to raising awareness of their brand on pornographic sites?
When Italian fashion brand, Diesel, announced they were going to start advertising on Pornhub, it caused a stir. After all, it was the first time a fashion brand had placed their ads on a porn website. Other industries were confused by the strategy. However, what they created was an incredibly successful campaign!
Creative director, Nicola Formichetti said; “I want to portray the world we live in today, and the people in it – so it’s very important we have different genders; body types; colours.”
And that’s exactly what they did!
Starring a variety of models in Diesel underwear, the campaign was placed on Pornhub; the 64th most visited website on the internet, and YouPorn as well as dating apps, Tinder and Grindr. Following the campaign, the brand claims to have seen a “31 percent increase” in their website traffic and sales.
While there’s no chance of pornography sites killing off alternative advertising methods; Diesel’s campaign just goes to show that it’s possible to deliver successful campaigns from using porn sites. We believe it’s only a matter of time before other brands follow suit.
If you’re looking to raise awareness of your brand, we deliver successful PR and marketing campaigns with a variety of adult entertainment businesses. Or if you work in the sex industry and need to help with your public relations and marketing strategies, get in touch with us on 01621 927 010.