If your business lies within the adult entertainment industry, it can be extremely difficult knowing how to tackle porn marketing. However, with the help of the skilled team here at Adult PR, adult entertainment marketing, your brand will be well known in no time!
It can be extremely difficult to know how much to spend when it comes to marketing porn. This is because figures within the adult industry are very much left to the imagination. This is due to most freelancers or companies being under no legal obligation to disclose their earnings.
However, there’s no doubt that the adult industry is changing. With the decline of physical sales of DVDs and a sharp rise in the availability of free online content. The adult market has been very innovative when it comes to moving with the times. However, now, the likes of PornHub have to rely heavily on generating revenue through content and advertising.
Porn social media
There’s no doubt that when it comes to marketing porn, social media is the key to brand building. Naturally, there will be some channels which are more laid back compared to others; a notable example is Twitter vs Facebook, so it’s vital that you pick the right channel as well as ensuring you’re reaching the right audience.
Channels like Twitter offer a gateway to paid content by posting 30 second teasers, reeling in the audience and making them more inclined to pay for your content.
Generating word of mouth, the SFW way
When it comes to marketing for the adult industry, you’re going to want to focus on generating word of mouth. If you think about it, everyone has heard of PornHub, not because we’re all sex-hungry animals but because of their ability to be able to generate positive press through SFW campaigns.
- Try to find an unexpected angle to create a buzz.
- Practise self-censorship- not everything has to be NSFW.
- Listen to your audiences needs.