Sex sells, but why is it so difficult to sell sex? Marketing the sex industry is undoubtedly one of the most difficult industries to crack. It’s unsurprising, due to the stigma still attached to the indulging of and purchasing of adult products.
At Adult PR, adult entertainment agency, we are firm believers that every company deserves top quality marketing regardless of the industry that it’s in. Here is our beginner’s guide to marketing the sex industry.
Establishing your goals
Before you can even begin marketing your product, you’re going to need to establish your long-term business goals. For example, if you’re a sex toy superstore, one of your long-term business goals may be to become one of the leading competitors in the market. Once you have established your goals, you can then begin sex industry marketing.
Building relationships with customers
The key to customer loyalty is building lasting customer relationships. When it comes to marketing the sex industry, you need to gain the trust of your buyer. This means that you need to spend time and effort investing in your brand message. One great way to begin building relationships with customers is through adult social media marketing. A little engagement can go a long way.
Porn public relations
The next step in sex industry marketing is porn PR. You’ve established your goals, built your relationships and now it’s about growing your brand awareness. It’s time to build a campaign which will be considered newsworthy. One route you could go down is being in support of respectable causes. A notable successful porn PR campaign involved PornHub advocating a greener environment, planting trees across the United States. Naturally, this became newsworthy as the biggest porn site proved that they were not just a faceless corporation and were dedicated to using their influence to make a change.
How can we help?
Fortunately, at Adult PR, adult entertainment agency, we consider ourselves experts when it comes to marketing the sex industry and are dedicated to helping your business achieve your goals through organic digital marketing methods.
If you would like to find out more information about marketing the sex industry, don’t hesitate to get in touch today on 01621 927 010.