If you’re a frequent reader of our blogs, by now you’ve probably gathered that we are experts in three main areas. One area being marketing for the adult industry. Why? Because we are firm believers in the ethos that everyone deserves to get their brand recognised, regardless of industry, and we’re here to help! So, without further ado, here’s 5 quick tips about marketing for the adult industry.
When it comes to sex industry PR, it can be extremely difficult to know where to start. Whether it be trying to get your website noticed amongst the vast vicinity of results or knowing what to post on social media; marketing porn takes a lot of courage and confidence.
Be in it for the long haul
You’ve got to recognise that with sex industry marketing, like any other business, you’re not going to see results over night. It’s not as simple as running a campaign and accumulating a mass following. These things take time due to the adult industry being a bit more sceptical compared to other companies. Your audience like to know that they’re using a trusted brand. But, how do you do this?
- Gradually build a following: Channels such as Twitter are great ways to reach out to your audience. Create and post engaging content which fits within brand guidelines; follow people you feel would be interested in your business; take time to interact and engage with them.
- SEO: Porn website search engine optimisation is one of the most cost effective and beneficial marketing methods in order to get your voice heard. You simply need to devise a list of industry relevant keywords and include them in regular blog posts. Before you know it, your name will be heard in no time!
- Porn PR: Porn public relations is a brilliant way to grow your brand recognition and get your opinions heard. With many publications now turning to the adult industry to create engaging content, there really is no better time to put yourself out there!
SFW is just as great as NSFW
Unfortunately, sex doesn’t always sell. There’s often a common misconception that because of the industry you’re in, every single one of your campaigns are meant to be NSFW. However, this simply is not the case. Often, SFW campaigns will have a more positive impact on a broader audience.