3 Reasons Why Your Porn Marketing Is Not Working (And How to Fix it)

Trying to crack adult industry marketing can seem almost impossible due to the vast expanse of competitors you’re up against. However, there are some methods you can use to organically grow your brand awareness and audience. Here are 3 reasons why your porn marketing is not working and how you can fix it!

Porn website search engine optimisation isn’t showing results.

One of the most common issues we find when it comes to marketing for the adult industry is porn website search engine optimisation… or lack of it. SEO for your porn site is one of the most effective ways to begin ranking on popular search engines organically.

If you’re not using it already, how do you start? The greatest benefit of SEO is that anybody can use it. To start, you need to create a list of around 20/30 keywords which are specific for your company. You can plant them on your website in product descriptions and introduce a blog page to your website. Not only is this a fantastic opportunity to begin ranking for your keywords. But it also provides an advice page for your readers.

Your porn social media accounts aren’t showing engagement.

Adult social media marketing is one of the most difficult to attain results in due to community guidelines. Each channel is slightly different regarding the posting of adult content. Also, if you’re not careful, your account may be suspended or shadow banned.

How can you minimise this risk? There are other ways you can promote your business on social media without having to be explicit. You could run a social media campaign for your followers that’s safe for work. Alternatively, you could get creative with your content and post tips and tricks.

Publications aren’t interested in your porn PR.

When it comes to porn PR, you may struggle to get your articles in publications due to the fact that your angles may not be as newsworthy as other stories.

How can you resurrect this? Create campaigns which have a perhaps controversial message to attract press coverage. Also, start small by targeting industry specific magazines and before you know it, your porn PR will be more successful than ever.

If you would like to find out more about marketing for the adult industryget in touch with Adult PR today on 01621 927 010.

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